Laura Canada

Today, the development of e-business opens larger opportunities for companies to expand their business and to develop new company-customer relationship. In fact, the development of e-business changes the traditional company-customer relationships since customers get larger opportunities for the choice of products and services online regardless of physical remoteness of the company. In this respect, it is possible to refer to Laura Canada, the company, which actively develops its e-business and attempts to gain its share of the market through Internet. At the present moment, Laura Canada has developed its website, which aims at the target customer group of the company and, thus, provides larger opportunities for the expansion of the company’s market online.

On analyzing the current policy of Laura Canada, it is important to lay emphasis on the fact that the creation of the website is very prospective because it eliminates physical distance between potential customers of the company and its customers. It proves beyond a doubt that the major goal of the creation of the website is the development of the business-customer relationship. Naturally, the company attempts to shape positive business-customer relationship since it is a crucial condition of a successful business in the contemporary business environment.

At the same time, the website is destined to the bilingual audience since it provides users with the option to choose either French or English language to navigate the website. In this respect, it is possible to presuppose that the website is primarily focused on the Canadian market, but the American market can be also one of the target markets of the company since English is the language of the international communication and the native language for American customers. The bilingualism of the website is particularly convenient for Canadians since the population of Canada uses both English and French and it  is important to use the language which is the native language for the target customer group.

Furthermore, the target customer group of Laura Canada is women. Remarkably, the company offers products to different women depending on their physical appearance and size. The latter is very important because the existing offers, including “Laura”, “Laura Petite” and “Laura Plus”, engage practically all women who are willing to buy clothes offered by the company to its customers. In such a way, the company attempts to create products destined to specific category of women, depending on their age, size and physical shape. Naturally, such an approach enlarges the target customer group of the company, while many companies tend to offer products destined to average women, ignoring needs of women whose physical shape does not fully meet the existing standard of an average woman.

The website is very convenient to navigate and it is easy to obtain all the essential information customers may need to get about the company and its products. In fact, the website is user-friendly and women with a different educational and professional background, age and experience can easily use the website and order products online as well as get all the information about the company and its products. At this point, it is worth mentioning the fact that the company does not simply promotes its products, but it also provides information about Laura Canada. In such a way, customers can get the information about the company and shape their opinion about the company. Laura Canada naturally attempts to create a positive public image demonstrating its respectability and reliability.

Furthermore, the website provides information concerning news and events related to Laura Canada and its products, including the introduction of new products and special offers customers can benefit from. In such a way, the company increases the customer’s confidence in the company and attracts the attention of customers to events related to the company and its products.

What is more important, the website stresses the company’s concerning with the customer care. This part of the website provides users with the possibility to contact representatives of the company, obtain the information they need, learn current policies of the company, including the return policy. In such a way, customers can be sure that they will never be deceived or disappointed by the company and they can learn all the information concerning purchases online and company’s policies before they actually make a purchase.

Finally, the website provides users with detailed information on its stores and provides users with the possibility to join the mailing list. Thus, the company manages to keep customers informed about important events and introduction of new products. As a result, customers can get the latest news about the company and its products and buy products online. Therefore, the website is very convenient, user-friendly and informative.

Works Cited:
Laura Canada. The Official Website. 2009. Retrieved on July 20, 2009 from www.lauracanada.com