eBay

Today, the development of online business has good prospects because of the increasing popularity of Internet and online purchases. In such a situation, small suppliers and manufacturers can use eBay and similar companies to sale their products and services. In this respect, Aunt Jane could succeed in the development of her business expending her business online, using eBay. However, it is important to remember that the development of online business through eBay may have both advantages and disadvantages because along with the enlargement of the target customer group, the online business may face substantial difficulties with the confidence of customers in the reliability of the business.

It proves beyond a doubt that the development of online business using eBay opens huge opportunities for the extension of the market because Aunt Jane can sell her products nationwide or worldwide. Obviously, the extension of the target customer group can potentially lead to the increase of sale rates and, therefore, revenues of Aunt Jane. On the other hand, the problem concerning the shipping of products arises. In fact, this problem may be solved through the use of reliable logistic companies, including Fedex, UPS, and others.

Furthermore, it is important to remember about the public image of business since customers may doubt in the origin of products Aunt Jane sells to use in jewelry. Some customers  may prefer buying these products in reliable, large companies, because they may be anxious of buying products in a small, unknown company, which may be linked with illegal businesses related to jewelry industry.

Thus, the development of online business may have not only benefits, such as extension of the market and increase of sale rates, but it also has substantial drawbacks.